Its … Hoopnotic!

It goes around and around and around, like a hypnotic spiral. Its the hula hoop, the 50+ year old children’s toy that is now the latest craze. And one person now has a hypnotically-iinspired name for her product to catch that market.

I found out about this bit of hypnotic word-play through an article in Forbes online. Its the newest fitness craze, weighted hula hoops, and was the idea of Gabriella Redding, CEO of Hoopnotica. According to her, she lost 55 lbs using a weighted hula hoop and started her own company seven years to market them. Now, with the increased celebrity factor of hula hoops (everyone from Michelle Obama and Beyonce to Ellen Degeneres and Liv Tyler are hula hooping) plus the increased attention to fitness, her business has broken the $1 million sales mark. And she has plans to ride the current popularity wave into the mass markets as well as planning to survive the expected change when the celebrities shift their attention and the hula hoop loses its novelty.

Commentary: You find plays on the word ‘hypnotic’ in the strangest places, from the names of cosmetics and perfumes to imagery in advertisements but this one is one of the strangest yet possibly (because of the description at the start of this post) one of the most appropriate.


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