Posts Tagged ‘perfume’

“Hypnotic Poison” by Dior

A puz­zling har­mo­ny born out of the fusion of four con­trast­ing olfac­tive facets:the bit­ing and intox­i­cat­ing note of bit­ter almond and carvi, the more opu­lent and pre­cious note of jas­mine Sam­bac, the bewitch­ing and mys­te­ri­ous note of moss and Jacaran­da tree, and the hyp­not­ic and sen­su­ous note of vanil­la and musk.

“Hyp­not­ic Poi­son” by Chris­t­ian Dior is the name of a fra­grance whose main attrac­tion (like “Hyp­no­tique”) is the not-so-sub­tle sug­ges­tion of hyp­not­ic pow­er and con­trol over men. That is accen­tu­at­ed by the descrip­tion of the blend of fra­grances described above: ‘intox­i­cat­ing’, ‘bewitch­ing’, ‘mys­te­ri­ous’, and ‘hyp­not­ic’, all words designed to fur­ther empha­size the mes­mer­iz­ing appeal.

⇒ Con­tin­ue read­ing ““Hyp­not­ic Poi­son” by Dior”

“Hypnotique” by Max Factor

For the women born to enchant men. Max Fac­tor’s Hyp­no­tique … the new fra­grance that’s cap­tured the very essence of wom­an’s pow­er over men. Cool­ly and with great ele­gance Hyp­no­tique attracts … holds … per­suades … and then! Any­thing can hap­pen! (Adver­tis­ing copy from the first mag­a­zine ad.)

Descrip­tion: All cos­met­ics, includ­ing fra­grances, are designed in part to attract and focus atten­tion on the wear­er. Some fra­grances are just a lit­tle more bla­tant about it. Fra­grances with names like “Spell­bound”, “Hyp­nose”, “Mes­mer­ize” or “Hyp­not­ic Poi­son”  bla­tant­ly sug­gest the pow­er of com­mand­ing and con­trol­ling men (although Avon’s “Mes­mer­ize”, which was orig­i­nal­ly a wom­an’s fra­grance, is now being more direct­ly mar­ket­ed toward men, strange­ly enough.) Even fra­grances not so named are fre­quent­ly adver­tised using hyp­not­ic ter­mi­nol­o­gy and imagery.

But one of the ear­li­est and cer­tain­ly one of the most bla­tant of the hyp­not­ic cos­met­ics was “Hyp­no­tique” by Max Fac­tor. Released in the late 1950’s, the hyp­not­ic imagery was very notice­able in the mag­a­zine ads:

⇒ Con­tin­ue read­ing ““Hyp­no­tique” by Max Factor”

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