{"id":376,"date":"2011-05-06T00:00:26","date_gmt":"2011-05-06T04:00:26","guid":{"rendered":"http:\/\/www.hypnosisinmedia.com\/blog\/?p=376"},"modified":"2011-05-05T13:11:56","modified_gmt":"2011-05-05T17:11:56","slug":"its-hoopnotic","status":"publish","type":"post","link":"https:\/\/www.hypnosisinmedia.com\/blog\/376\/its-hoopnotic\/","title":{"rendered":"Its \u2026 Hoopnotic!"},"content":{"rendered":"<p>It goes around and around and around, like a hyp\u00adnot\u00adic spi\u00adral. Its the <a href=\"http:\/\/en.wikipedia.org\/wiki\/Hula_hoop\">hula hoop<\/a>, the 50+ year old chil\u00addren\u2019s toy that is now the lat\u00adest craze. And one per\u00adson now has a hyp\u00adnot\u00adi\u00adcal\u00adly-iin\u00adspired name for her prod\u00aduct to catch that market.<\/p>\n<p>I found out about this bit of hyp\u00adnot\u00adic word-play through an arti\u00adcle in <a href=\"http:\/\/blogs.forbes.com\/kymmcnicholas\/2011\/05\/04\/names-you-need-to-know-in-2011-hoopnotica\/?partner=contextstory\">Forbes<\/a> online. Its the newest fit\u00adness craze, weight\u00aded hula hoops, and was the idea of Gabriel\u00adla Red\u00adding, CEO of <a href=\"http:\/\/www.hoopnotica.com\/\">Hoop\u00adnot\u00adi\u00adca<\/a>. Accord\u00ading to her, she lost 55 lbs using a weight\u00aded hula hoop and start\u00aded her own com\u00adpa\u00adny sev\u00aden years to mar\u00adket them. Now, with the increased celebri\u00adty fac\u00adtor of hula hoops (every\u00adone from Michelle Oba\u00adma and Bey\u00adonce to Ellen Degeneres and Liv Tyler are hula hoop\u00ading) plus the increased atten\u00adtion to fit\u00adness, her busi\u00adness has bro\u00adken the $1 mil\u00adlion sales mark. And she has plans to ride the cur\u00adrent pop\u00adu\u00adlar\u00adi\u00adty wave into the mass mar\u00adkets as well as plan\u00adning to sur\u00advive the expect\u00aded change when the celebri\u00adties shift their atten\u00adtion and the hula hoop los\u00ades its novelty.<\/p>\n<p><em>Com\u00admen\u00adtary:<\/em> You find plays on the word \u2018hyp\u00adnot\u00adic\u2019 in the strangest places, from the names of cos\u00admet\u00adics and per\u00adfumes to imagery in adver\u00adtise\u00adments but this one is one of the strangest yet pos\u00adsi\u00adbly (because of the descrip\u00adtion at the start of this post) one of the most appropriate.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It goes around and around and around, like a hyp\u00adnot\u00adic spi\u00adral. Its the hula hoop, the 50+ year old chil\u00addren\u2019s toy that is now the lat\u00adest craze. And one per\u00adson\u2026<a href=\"https:\/\/www.hypnosisinmedia.com\/blog\/its-hoopnotic\/\" class=\"more-link\">\u21d2 Con\u00adtin\u00adue read\u00ading \u201cIts \u2026 Hoopnotic!\u201d<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"wp_typography_post_enhancements_disabled":false,"footnotes":"","_wp_rev_ctl_limit":""},"categories":[61],"tags":[],"class_list":["post-376","post","type-post","status-publish","format-standard","hentry","category-miscellaneous"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Its ... Hoopnotic! - Hypnosis in Media<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hypnosisinmedia.com\/blog\/376\/its-hoopnotic\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Its ... Hoopnotic! - Hypnosis in Media\" \/>\n<meta property=\"og:description\" content=\"It goes around and around and around, like a hyp\u00adnot\u00adic spi\u00adral. Its the hula hoop, the 50+ year old chil\u00addren\u2019s toy that is now the lat\u00adest craze. And one per\u00adson&hellip;&rArr; Continue reading &quot;Its ... 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