Hypnosis in Media

Archive for the ‘Advertisements’ Category

For the women born to enchant men. Max Fac­tor’s Hyp­no­tique … the new fra­grance that’s cap­tured the very essence of wom­an’s pow­er over men. Cool­ly and with great ele­gance Hyp­no­tique attracts … holds … per­suades … and then! Any­thing can hap­pen! (Adver­tis­ing copy from the first mag­a­zine ad.)

Descrip­tion: All cos­met­ics, includ­ing fra­grances, are designed in part to attract and focus atten­tion on the wear­er. Some fra­grances are just a lit­tle more bla­tant about it. Fra­grances with names like “Spell­bound”, “Hyp­nose”, “Mes­mer­ize” or “Hyp­not­ic Poi­son”  bla­tant­ly sug­gest the pow­er of com­mand­ing and con­trol­ling men (although Avon’s “Mes­mer­ize”, which was orig­i­nal­ly a wom­an’s fra­grance, is now being more direct­ly mar­ket­ed toward men, strange­ly enough.) Even fra­grances not so named are fre­quent­ly adver­tised using hyp­not­ic ter­mi­nol­o­gy and imagery.

But one of the ear­li­est and cer­tain­ly one of the most bla­tant of the hyp­not­ic cos­met­ics was “Hyp­no­tique” by Max Fac­tor. Released in the late 1950’s, the hyp­not­ic imagery was very notice­able in the mag­a­zine ads:

⇒ Con­tin­ue read­ing ““Hyp­no­tique” by Max Factor”