Just as it seems every comedy or drama (television, movies, radio, etc.) eventually adds some form of mind control as a comedic or dramatic element, every game system or supplement will also eventually add some kind of hypnotic or mind control mechanic or function to the rule systems.
Innistrad is a plane of menace and dread where every creature hides a darker aspect. Here, hedonistic vampires stalk the shadows to quench their thirst, and the full moon can transform a simple villager into a savage werewolf. Best to huddle inside, Planeswalker, lest the horrors of this world rend you limb from limb.
Said horrors should include the obvious application of vampire mind control, however, at least in the card released above, a different hypnotic paradigm is used, that of the beguiling enchantress. It appears to be the only such card in this release: Magic: the Gathering has a host of other cards with hypnotic themes or effects, but this particular one is especially notable for the sensual imagery included with the general theme.