“Secrets of the Sleep Merchants” by William Lindsay Gresham

Back­ground: In junior high Eng­lish class, one of the exer­cis­es was to take a card from a rack, read the arti­cle or sto­ry on it, then answer a series of ques­tions based on that arti­cle or sto­ry. The racks were divid­ed by read­ing lev­el, and most of the stu­dents, includ­ing myself, were giv­en cards from the aver­age lev­el read­ing lev­el. The prob­lem was that even then, I was read­ing at a col­lege lev­el (I read one of my old­er broth­ers’ text­books, “Mythol­o­gy” by Edith Hamil­ton, at the age of 8, and was then answer­ing whole columns (in the form a ques­tion, of course) labeled “Mythol­o­gy” while watch­ing “Jeop­ardy” soon after­ward ) and the selec­tions I was giv­en were rather bor­ing. That was when I decid­ed to try some­thing from the advanced rack, and it turned out to be one of those strange hyp­no­sis-relat­ed coin­ci­dences that pop up every so often in my life.

The arti­cle was enti­tled ‘Secrets of the Sleep Mer­chants’ and it described how carny stage hyp­no­tists of the ear­ly 20th Cen­tu­ry used tricks like chlo­ro­form or hashish to help induce their sub­jects. Every­thing was told from the point of view of the author describ­ing how his father used these tricks. It was a remark­able coin­ci­dence, as by even then I had a strong inter­est in hyp­no­sis. At that time, I decid­ed I would find a copy of this arti­cle for myself, as this was only an abbre­vi­at­ed ver­sion, so I was sure that I mem­o­rized the title of both the arti­cle and the mag­a­zine it was in, “True, the Men’s Mag­a­zine”. Unfor­tu­nate­ly, I soon dis­cov­ered that the libraries did­n’t col­lect the mag­a­zine. For years, I would peri­od­i­cal­ly make a slight effort at locat­ing the arti­cle or the mag­a­zine, with no suc­cess, search­ing at paper col­lec­tors con­ven­tions and approach­ing col­lec­tors, and, then, lat­er, search­ing eBay: of course, it did­n’t help that I could only remem­ber the year of pub­li­ca­tion, 1955 (my birth year) but not the month.

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“Batman — The Brave and the Bold”

[http://www.imdb.com/title/tt1213218/]

His­to­ry: It all start­ed with ’ ”Bat­man: The Ani­mat­ed Series” and con­tin­ued with ’ ”Super­man’ “and final­ly “The Jus­tice League”. These series were extreme­ly pop­u­lar with both adults and chil­dren, large­ly for their clever writ­ing and the excep­tion­al voice tal­ents (Michael Iron­side as Dark­seid, Michael Dorn as Kalibak, and, last but not least, Adam West as a washed-up, stereo­typed actor, for exam­ple) under the direc­tion of voice direc­tor Andrea Romano. When they final­ly end­ed, the icon­ic char­ac­ter of the Bat­man was returned to screen in a new series, “Bat­man: the Brave and the Bold”.

So how does it stand up?

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“Warriors of Illusion”

His­to­ry: The name ‘Jack Kir­by’ is be one that every comics fan should imme­di­ate­ly rec­og­nize: the artist behind the cre­ation of some of the most rec­og­niz­able comics char­ac­ters ever, such as Cap­tain Amer­i­ca, the Fan­tas­tic Four, the Incred­i­ble Hulk, the Uncan­ny X‑Men., as well as draw­ing just about every major comics char­ac­ter in exis­tence for just about every comics com­pa­ny around. He was called Jack “The King” Kir­by and “The King of Comics“1 and deserved ever acco­lade giv­en him.

But there was a time when he was­n’t work­ing in the comics indus­try. Dis­af­fect­ed with both Mar­vel and DC, he went to Hol­ly­wood and worked for the Ruby-Spears ani­ma­tion com­pa­ny, where he helped cre­ate the visu­als for such ani­mat­ed series as “Thun­darr the Bar­bar­ian” 2 and “Mis­ter T” 3. But that was­n’t all he did: he cre­at­ed a large set of pre­lim­i­nary art­work for a num­ber of oth­er char­ac­ters and groups which have not seen the light of day until recently.

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“Thirteen Women” (1932)

[http://www.imdb.com/title/tt0023582/]

Cap­sule Descrip­tion: Thir­teen women are marked for death, the revenge of one woman they denied entrance into their soror­i­ty and drove from the school. Armed with the mys­tic pow­ers of her Asian ances­try, she uses the eso­teric pow­er of hyp­no­tism and sug­ges­tion to dri­ve her ene­mies to their deaths, stoop­ing to mun­dane meth­ods of poi­son and explo­sives when those meth­ods fail.

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“The Mask of Fu Manchu” (1932)

[http://www.imdb.com/title/tt0023194/]

Cap­sule Descrip­tion: The malev­o­lent Man­darin, Fu Manchu, attempts to ral­ly the hea­then Asi­at­ic hordes under his ban­ner by way of the leg­endary Sword and Mask of Genghis Kahn, pro­claim­ing him­self the rein­car­na­tion of the leg­endary con­queror. But his oppo­nent, Sir Nay­land Smith, is there to oppose his scheme.

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“Hypnotique” by Max Factor

For the women born to enchant men. Max Fac­tor’s Hyp­no­tique … the new fra­grance that’s cap­tured the very essence of wom­an’s pow­er over men. Cool­ly and with great ele­gance Hyp­no­tique attracts … holds … per­suades … and then! Any­thing can hap­pen! (Adver­tis­ing copy from the first mag­a­zine ad.)

Descrip­tion: All cos­met­ics, includ­ing fra­grances, are designed in part to attract and focus atten­tion on the wear­er. Some fra­grances are just a lit­tle more bla­tant about it. Fra­grances with names like “Spell­bound”, “Hyp­nose”, “Mes­mer­ize” or “Hyp­not­ic Poi­son”  bla­tant­ly sug­gest the pow­er of com­mand­ing and con­trol­ling men (although Avon’s “Mes­mer­ize”, which was orig­i­nal­ly a wom­an’s fra­grance, is now being more direct­ly mar­ket­ed toward men, strange­ly enough.) Even fra­grances not so named are fre­quent­ly adver­tised using hyp­not­ic ter­mi­nol­o­gy and imagery.

But one of the ear­li­est and cer­tain­ly one of the most bla­tant of the hyp­not­ic cos­met­ics was “Hyp­no­tique” by Max Fac­tor. Released in the late 1950’s, the hyp­not­ic imagery was very notice­able in the mag­a­zine ads:

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“Our Man Flint” (1966)

His­to­ry: The year is 1966. Amer­i­ca is under­go­ing the throes of the British spy inva­sion. James Bond 007 leads the assault from the movie screen and book racks every­where, sup­port­ed ably on the small screen by “The Avengers”. Amer­i­ca coun­ters with its own home-grown tele­vi­sion spy series. “The Man From U.N.C.L.E.” and “Get Smart”, but who shall chal­lenge the fore­run­ner, the invin­ci­ble 007 him­self, on the big screen?

In answer to Amer­i­ca’s call comes Derek Flint, super­spy, mar­tial artist, bal­let mas­ter, speak­er to por­pois­es, mil­lion­aire, gour­mand, man-about-town, ladies man, etc. In effect, every­thing James Bond is, and more. Armed with his trick lighter, which can per­form 82 dif­fer­ent func­tions (83 if you include light­ing a cig­ar,) his quick wits and flash­ing grin, Flint saves the world from poten­tial con­querors and nuclear dis­as­ter in “Our Man Flint” (1966) and “In Like Flint” (1967).

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‘Hare Brained Hypnoist’ (1942)

[http://www.imdb.com/title/tt0034829/]

Cap­sule Descrip­tion: Bugs Bun­ny’s eter­nal neme­sis, hunter Elmer Fudd, tries a new tac­tic this time: hyp­no­sis. Using a book on hyp­no­sis, he first hyp­no­tizes a bear then tries to hyp­no­tize Bugs, only to be hyp­no­tized in return. Bugs turns the tables on him by com­mand­ing him to be a rab­bit, but, when turn­ing the tables, Bugs dis­cov­ers that the tables can be turned in both directions.

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